August 27, 2017
Holistics International began within the academic sphere. It began inside the walls of Universidad de Los Andes in Bogota, Colombia, while testing interdisciplinary research techniques and experimenting in the realms of research for planning and research for development within a complex environment characterized by inequality and market immaturity.
The initial model was a parallel approach from the cultural and the economic perspective, specifically within the private sector, focusing on the consumer and on internal organizational structures.
For years, the model was run and sophisticated with some of the largest multinationals working Latin America and with local medium and large companies looking to compete locally and regionally.
In between 2010 and 2016, Holistics International managed research and innovation projects in Florida, Mexico, El Salvador, Guatemala, Dominican Republic, Colombia, Venezuela, Ecuador and Chile. We worked formally with half a dozen universities in the Americas, alongside with multilateral organisms like the IADB in projects with the private sector, and with dozens of consultants and experts in different areas of business research and development.
In the year 2016 we opened our first US office in Miami, Florida. We keep moving forward, working towards the development of business and culture in the Latin American region, now with a presence in the largest market of the world.
In 2017, holMedia made its first investment in the European market.